Bespoke design, built by the people who drew it.
The screens, the flows and the visual system, designed before a line of code and refined alongside it — for apps, web products and the admin tools behind them. Bespoke rather than stock, and accessible from the first draft.
We design what we build, so nothing is lost between a design file and the finished product. Our own apps are held to the same bar: bespoke, not stock.
What it covers
Designed as a whole, not decorated at the end.
- Product definition, flows and screens
- Visual systems and bespoke components
- Motion and interaction, with reduced-motion fallbacks
- Design for iPhone, iPad and the web
What you get
Product definition
What it is, who it is for, and the screens it needs, argued out on paper, where changing your mind is free.
Flows and screens
Every path through the product, including the empty, loading and error states that most designs leave out.
A visual system
Type, colour, spacing and components defined once and used everywhere, on iPhone, iPad and the web.
Bespoke, not stock
Custom components and motion rather than a template, so the product looks like itself.
Accessible from the first draft
Contrast, Dynamic Type and reduced motion designed in, not patched on later.
Design that ships
The same people design it and build it, so what was approved is what goes out.
Where we have done it
- Our productVizi PlayerA media player for iPhone and iPad that plays the playlist a person already has. It comes with no content of its own.
- Client workDubai meal-plan marketplaceRebuilding a Dubai meal-plan marketplace: a new back office, customer app, website and API, and menus that load themselves from partner kitchens.
- Our productLinkACodeTurns a server address into a short code, like AB123456. Give out the code instead of the address.
- Our productVantanAn iPhone and iPad app for watching the IP cameras you already own, privately: the video goes from the camera to your phone and nowhere else.
- Our productVVS PanelOur foundation for client back offices: a React design system for admin panels built around each client's own data and roles.
- Our own toolFrontalA private AI operations assistant: mail, renewals, deadlines and system health in one phone app, with a local AI model that sorts, drafts and flags.
Questions
Asked before starting
+Do you design without building?
Yes. Design can be a piece of work on its own, handed over as designs and a written specification.
+Can you redesign an existing product?
Yes. We start from what is there, what people use and where they struggle, and redesign in steps rather than all at once.
+Do you work with clients outside the UK?
Yes, remotely, and we travel for the work when it helps. We are building for a company in Dubai now. Written specifications, a shared repository and regular demonstrations are how the work runs wherever you are.
Start a project
Tell us what you are building.
A few lines about the problem is enough to start. We reply within one business day.